Unified Customer View

Unified Customer View

Unified Customer View: Data-driven customer insights 

Unified Customer View provides a 360° perspective on your customers, enabling personalised interactions and more effective, data-driven campaigns. This approach creates a single, actionable profile for each customer, driving engagement and service quality.

Why a unified customer view matters 

  • Enhanced personalisation: Delivers tailored experiences that strengthen relationships. 
  • Cross-functional data sharing: Supports seamless coordination across teams and departments. 
  • Targeted campaigns: Enables data-driven marketing that delivers greater impact. 

Our 3-step customer DNA approach

1. Co-creation: Collaborate with key stakeholders to define Customer DNA and data requirements.  
2. Validation: Ensure data availability with IT, assessing technical feasibility and alignment. 

3. Roadmap: Develop a phased implementation plan for data-driven campaigns. 

Key benefits

  • Greater engagement: Strengthens connections with customers through personalised interactions. 

  • Improved service quality: Enhances data flow across departments for a seamless experience. 

  • Informed marketing: Drives campaign impact through deep customer insights. 

Want to learn more about Delaware's customer DNA approach?

Taylor Gorman


Taylor Gorman

Delaware Digital Sales Consultant

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